Glücksschwein—"lucky pig"—is a German style pilsner brewed by Sugar Mountain Brew Co. Pigs are synonymous with luck in German culture and little novelty piggies are often given out for good luck. Sugar Mountain wanted to bring in some elements of German culture while maintaining modern appeal. I created custom typography for "Glücksschwein," based on a typeface from an old German type foundry. A background reminiscent of the Bavarian flag was incorporated and gold foil used throughout the label to emphasize how lucky this beer will be to its consumer. I created the branding for the beer bottle and informational tag, as well as for Sugar Mountain Brew Co., located in the mountains of North Carolina. Sugar Mountain was inspired by the Neil Young song of the same name.